Dialog e-Load Super Blast Rewards First of Three Toyota Raize SUVs

From left to right – Muditha Premarathne, Vice President - Digital Platforms and Partnerships, Dialog Axiata PLC; L. Lasantha Kalum & Family (Winner of the 1st Toyota Raize SUV); and Lasantha Theverapperuma, Group Chief Marketing Officer, Dialog Axiata PLC

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, continues its commitment to accelerating digital adoption by awarding the first Toyota Raize SUV grand prize and celebrating over 700,000 winners through its ongoing “Dialog e-Load Super Blast” rewards campaign encouraging digital top-ups across the country.

Held on 24th August at the electrifying “Dialog e-Load Super Blast presents Derana Boom Town” concert at Galle Face Green, the first grand prize—a brand-new Toyota Raize SUV—was awarded to Mr. L. Lasantha Kalum from Bandaragama. This marks the first of three SUV giveaways, with two more draws scheduled for October and December. Since the campaign’s launch, Dialog has already awarded over 700,000 customers with gifts, reflecting its dedication to enhancing the digital reload experience through engaging and rewarding means.

“Our goal is not merely to provide connectivity to our customers. It is also to encourage them to use digital technology through convenient methods. At the same time, through promotional programmes that offer such valuable gifts, we strive to uplift the lives of our customers,” said Lasantha Thevarapperuma, Group Chief Marketing Officer of Dialog Axiata PLC. “We take pride in seeing how a vast number of customers are able to benefit in this way from the digital solutions we introduce. By continuing to offer more of these life-changing gifts, we are committed to taking them forward in their digital journey without interruption.”

As Sri Lanka progresses towards a digitally inclusive economy, Dialog remains committed to enabling convenient, secure, and rewarding digital experiences. With two more Toyota Raize SUVs yet to be won, customers are encouraged to continue reloading Rs.100 or more through digital platforms such as the MyDialog App, Dialog.lk, Genie, WOW Superapp, or any partnering bank or any digital payment method. Each eligible reload earns an entry into the grand prize draw and a digital scratch card, giving customers the chance to win instant rewards including gold coins, smartphones, and free network benefits. For more information, visit https://www.dialog.lk/e-load-super-blast