Dialog Television and Emerging Media Introduce a One-Stop Advertising Solution

Photographed from left to right: Yamith Anuradha, Product Manager - Advertising Business, Dialog Axiata PLC; Jeffrey Baldsing, Head of Channel Advertising – DTV, Dialog Axiata PLC; Pubudu Aluthgedara, Head of Business - Media and Content, Dialog Axiata PLC; Harsha Samaranayake, Vice President - Brand and Media, Dialog Axiata PLC; Lim Li San, Group Chief Operating Officer, Dialog Axiata PLC; Sanjeewa Rajapakshe, Founder / Managing Director, Emerging Media; Tyner Fernando, Co-Founder / Director, Emerging Media; N. Hearath, Chief Executive Officer, Emerging Media; Rohantha Weerasekera, Cooperate Sales Manager - Local Channels, Dialog Axiata PLC.

Dialog Television, Sri Lanka’s #1 Pay-TV service provider, has partnered with Emerging Media to enhance the convenience and effectiveness of advertising. This collaboration brings together Dialog Television’s world-class entertainment, featuring 18 advertisable channels across genres such as movies, edutainment, kids, music, sports, and local content, with Emerging Media’s expertise in digital advertising and targeted marketing. This synergy creates a seamless platform for businesses to maximize brand exposure across multiple channels.

With a reach of over 1.7 million households, Dialog Television provides advertisers with a powerful avenue to engage diverse audiences. Brands can place advertisements on leading international and local channels such as &flix, Star Movies, TLC, Animal Planet, AXN, Zee Café, Comedy Central, Star Plus, A+, Nickelodeon, Star Vijay, Zee Tamil, Star Sports, Ten Cricket, Sony SIX, ThePapare TV, Channel One, Citi Hitz and Channel C. Through this partnership, Emerging Media will facilitate advertising sales, allowing businesses to target specific viewer segments while simplifying the media buying process with a single point of contact.

Commenting on the partnership, Lim Li San, Group Chief Operating Officer at Dialog Axiata PLC, stated, “As Sri Lanka’s premier Pay-TV service provider, we serve more than 1.7 million households with over 6 million pairs of captive eyeballs across Sri Lanka. Today, we are excited to embark on this partnership with Emerging Media to avail our Dialog Television platform and brand strength to provide quality advertisement exposure and customer engagement to local businesses across Sri Lanka.”

Sanjeewa Rajapakshe, Managing Director at Emerging Media, stated, “It is a great pleasure to partner with Dialog Television, a collaboration that marks a significant milestone in Sri Lanka’s media and advertising landscape. Together, we are creating a bigger, more dynamic platform that drives growth for both companies. This partnership allows us to bring innovative advertising solutions to maximize Dialog Television’s visibility and impact, ensuring it reaches a wider audience of potential customers. Together, we are setting a new benchmark for advertising in Sri Lanka, transforming the way brands connect with audiences and shaping the future of media.”

By leveraging Dialog Television’s extensive content portfolio and Emerging Media’s digital advertising expertise, this partnership simplifies and enhances the advertising process, giving advertisers a seamless way to reach their target audiences effectively.