Dialog Star Points and HSBC Rewards Redefine Customer Loyalty Returns

Customer-centric industry leaders global banking giant, HSBC, and Sri Lankan mobile sector leader, Dialog Telekom, announced a ground breaking partnership between their respective customer rewards schemes – Star Points and HSBC Rewards.

The partnership will permit customers of the respective organisations to enjoy an unparalleled portfolio of rewards and redemption opportunities across the Star Points and HSBC Rewards networks. Going forward Dialog and HSBC customers would be empowered to interchange loyalty points earned on either network, thereby gaining access to a wider range of redemption opportunities.

The Star Points – HSBC Rewards partnership, is one in a series of customer-centered joint initiatives extended by two companies. The partnership will enable Dialog Mobile customers to redeem Star Points across the HSBC rewards network via a conversion to HSBC Rewards points. HSBC Rewards partners include Odel, Cargills, Cinnamon Lakeside and several Airmiles Programmes such as Kris Flyer, Asia Miles and Q miles. Similarly, HSBC customers could now benefit from redemption offers from 400-plus Star Points merchants representing over 1,000 retail outlets island-wide through an interchange of HSBC rewards for Star Points.

Dr. Hans Wijayasuriya, Group Chief Executive of Dialog Telekom PLC, said, “Dialog Star Points is honoured to partner with HSBC Rewards, in presenting an unmatched and novel rewards experience to our mutual customers. HSBC and Dialog share a common vision of delivering an excellent customer experience in our respective spheres of service provision, and our unique loyalty programmes, Star Points, and HSBC Rewards reflect our shared desire to deliver a multitude of value added benefits to our customers. A coming together of these programmes will add an all new dimension to our respective rewards offerings and to the redemption and savings opportunities our customers will enjoy going forward.”

Mr. Nick Nicolaou, Chief Executive Officer of HSBC Sri Lanka and Maldives stated, “We are happy to tie up with telecom giant Dialog in a strategic alliance to offer customers more value in rewards, honoring their loyalty. This scheme will enable HSBC customers the option of redeeming their rewards points or converting them into star points and enjoy more benefits, at over 1,000 merchant outlets around the island.”

To avail of the HSBC Rewards offer, Star Points customers need to type their credit card number and the amount of Star Points to be transferred and send (SMS) it to 141. For conversions from HSBC Rewards scheme to Star Points, customers need to call the HSBC hotline on 0114 4722 77 and request for the transfer of Rewards points to Star Points.

About Dialog Telekom PLC Dialog Telekom PLC, an ISO 9001 certified company, is a subsidiary of Axiata Group Berhad, formerly TM International Berhad. The company operates 2.5G and 3/3.5G Mobile Communications networks supporting the very latest in multimedia and mobile Internet services. Dialog Telekom PLC has the distinction of being the first 3G operator in South Asia to commence commercial operations. Its local coverage spans all provinces of Sri Lanka, while international roaming is provided in over 200 destinations. Dialog Telekom PLC, the largest and fastest growing cellular service in Sri Lanka, serves a subscriber base in excess of 6 million Sri Lankans

About HSBC The Hongkong and Shanghai Banking Corporation Limited is the founding and a principal member of the HSBC Group which, with around 8,500 offices in 86 countries and territories and with a market capitalization of US$201bn (at 31Dec09), the HSBC Group is one of the world’s largest financial services organizations. With a tier one capital ratio of 10.3% (at 30Sep09) and a loan to deposit ratio of 79.5% (at 30Jun09), the Group remains one of the most strongly capitalised and liquid banks in the world.