Dialog Axiata and Sri Lanka Retailers’ Association Partner to Strengthen Sri Lanka’s Retail Future Through Loyalty and Innovation

Photographed from left to right: Hemaka Balasuriya – Vice President, Customer Interaction Channels & Experience Management, Dialog Axiata PLC; Muditha Premarathne – Vice President, Digital Platforms and Partnerships, Dialog Axiata PLC; Ayomal Gunasekera – Assistant Vice President, Group Loyalty and Club Vision, Dialog Axiata PLC; Sandra De Zoysa – Group Chief Customer Officer, Dialog Axiata PLC; Charitha Subasinghe – President, Sri Lanka Retailers’ Association (SLRA); Kumar de Silva – General Secretary, SLRA; and Shabier Subain – Council Member, SLRA.

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has joined hands with the Sri Lanka Retailers’ Association (SLRA) to transform the retail landscape. This collaboration reflects the shared vision of both organisations to enhance the retail experience and foster deeper connections between retailers and their customers.

Dialog Star Points, Sri Lanka's largest and globally recognised loyalty program with over 10 million customers, serves as the cornerstone of this partnership. The platform enables retailers to reward their loyal customers, helping businesses strengthen relationships and boost customer engagement and retention. The WOW SuperApp further complements this partnership by seamlessly integrating digital and in-store experiences, offering retailers and consumers a unified platform that simplifies shopping and drives digital transformation.

Commenting on the collaboration, Sandra De Zoysa, Group Chief Customer Officer of Dialog Axiata PLC, said, "Our collaboration with the Sri Lanka Retailers’ Association represents a significant step forward in elevating the retail experience in Sri Lanka. By combining Dialog’s technological expertise with the retail insights of the SLRA, we are paving the way for a more innovative, customer-focused future for the retail sector."

Charitha Subasinghe, President of the Sri Lanka Retailers’ Association, added, "We believe that this coalition marks a transformative moment for Sri Lanka's retail sector. By harnessing Dialog Axiata's technological prowess, we aim to create a more engaging and efficient shopping experience that meets the needs of today’s consumers while driving growth for retailers across the nation."

This alliance represents a pivotal step in building a resilient retail ecosystem that benefits retailers, consumers, and service providers across Sri Lanka.