Elephant House SuperHeroes powered by Dialog Returns for a Second Phase to Discover Sri Lanka's Future Leaders
May 19th, 2023 Colombo
Photographed (L-R) Kasun Gunarathne - Head of Marketing - CCS Frozen Confectionery, Assistant Vice President of John Keells Holdings, Susara Dinal - Chief Executive Officer, MTV Channels PVT, LTD and Harsha Samaranayake – Vice President - Brand and Media, Group Marketing, Dialog Axiata PLC
Following the incredible success of its inaugural phase Elephant House SuperHeroes, powered by Dialog, returns to cultivate and acknowledge the talents of Sri Lanka's youth, fostering their development on a global scale. Elephant House Ice Cream, the country's most loved ice cream brand, has partnered once again with Dialog Axiata PLC, Sri Lanka's premier connectivity provider, to launch this unique island-wide talent competition. The competition seeks to connect, engage and grow the future generations of Sri Lanka, enabling them to become talented innovative leaders and responsible citizens.
Elephant House SuperHeroes, powered by Dialog, will feature three categories: 'Super Talent', 'Super Innovator', and 'Super Responsible'. This inclusive platform welcomes both individuals and groups to participate and showcases exceptional talents, innovative skills, and sustainable living efforts. Over the next Six months, three winners across the three categories will be selected with weekly prizes for participating winners. The program will be aired every Sunday at 6 pm on Sirsra TV. Elephant House SuperHeroes powered by Dialog will provide exciting rewards to help the winners in their academic pursuits and talent development opportunities.
“As a brand that is close to Sri Lankan households, we recognized the children were in need of an arena or platform to come forward and display their talents. The children are the future leaders of the nation and it is our responsibility to groom them so that they may grow up to be brilliant, responsible individuals. The Elephant House Super Heroes program is the output of this effort,” stated Kasun Gunarathne - Head of Marketing - CCS Frozen Confectionery, Assistant Vice President (JKH).
"At Dialog, we are committed to creating meaningful connections with Sri Lanka's youth and nurturing their talents," Harsha Samaranayake, Vice President - Brand and Media, Group Marketing, Dialog Axiata PLC said. "We are excited to be partnering with Elephant House once again to bring back Elephant House SuperHeroes powered by Dialog. This competition provides a platform for Sri Lanka's youth to showcase their talents and skills and contribute positively to society. We look forward to discovering the future leaders of Sri Lanka through this initiative."
The 'Super Innovator' category encourages children to showcase an innovative device/idea that they have invented or improved upon using existing resources from 2022-2023. Under the 'Super Talent' category, unique entertainment skills such as dance, drama, or other creative talents will be showcased. The 'Super Responsible' category includes those who have developed a solution/plan/invention that will contribute positively to society.