Dialog Relaunches Swarna Shakthi, Sri Lanka’s Largest Retailer Reward Programme

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has relaunched its flagship Swarna Shakthi loyalty programme, now the largest retailer reward initiative in the country. For the first time in Sri Lanka, this programme offers an end-to-end digitised gift redemption process, fully integrated with the WOW Super App. This significant enhancement is set to reward over 120,000 retailers with gifts valued at over LKR 350 million, featuring a curated selection of more than 2,000 items available on the WOW Mall to cater to the diverse needs of the entire family.

Retailers will benefit from unparalleled convenience with the option to choose their preferred rewards and receive them through doorstep delivery, ensuring a seamless and personalised experience. This first-of-its-kind initiative simplifies the process and strengthens the programme's position as a market leader in retailer rewards.

Since its inception in 2016, the Swarna Shakthi programme has been instrumental in recognising and rewarding the loyalty of Sri Lanka’s retail network. The programme’s relaunch marks a significant enhancement, bringing unprecedented flexibility, a wider selection of rewards, and a seamless digital experience.

The revitalised Swarna Shakthi programme underscores Dialog’s unwavering commitment to rewarding loyalty and building strong, long-lasting partnerships with its retail network. By empowering retailers with a more comprehensive and convenient redemption process, Dialog aims to foster mutual growth and success, ensuring that retailers reap the long-term benefits of their valued partnership. For more information, please visit https://www.dialog.lk/