ODEL Joins the Dialog Pay Merchant Ecosystem

From left to right: Aaqib Reyal, Head of Brands - Strategy, Services & Masterbrand, Group Marketing, Dialog Axiata PLC; , Shawinda Nelson, Head of Marketing, ODEL

Dialog Axiata PLC, Sri Lanka's #1 connectivity provider, announced its partnership with ODEL, enabling customers to make secure LankaQR payments using Dialog Pay across its network of over 10 stores. The partnership enhances the premium shopping experience by combining ODEL's curated fashion and lifestyle offering with the convenience of secure digital payments and complimentary Dialog data on every eligible LankaQR transaction.

Customers can now use Dialog Pay to shop from ODEL's extensive range of fashion apparel, footwear, accessories, beauty products, home décor, gifts and lifestyle brands. The partnership provides customers with a secure and convenient way to pay while enhancing the overall shopping experience with greater flexibility and added rewards.

Commenting on the partnership, Shawinda Nelson, Head of Marketing of ODEL, said, "At ODEL, we have always sought to evolve the retail experience by bringing together distinctive brands, choice and experiences that resonate with our customers. As the way people shop continues to change, digital convenience is becoming an increasingly important part of that experience. Our partnership with Dialog Pay allows us to complement ODEL's fashion and lifestyle offering with a secure and rewarding way to pay, while continuing to evolve how we engage with and create value for our customers."

Dialog Pay, available through the Dialog Pay App and the MyDialog App, brings together connectivity, digital payments and financial services within a single ecosystem, supporting Dialog's vision of making digital payments simpler, more accessible and more rewarding for every Sri Lankan. Customers can conveniently activate Dialog Pay using their eZ Cash account or by linking their preferred bank account, enabling them to make secure LankaQR payments, transfer funds, access their digital wallet, open savings accounts and fixed deposits, and apply for loans powered by Dialog Finance. Accepted across more than 100,000 retail outlets nationwide, Dialog Pay rewards eligible QR payments with complimentary Dialog data, encouraging greater everyday adoption while supporting Sri Lanka's continued transition towards a more digitally connected and cash-light economy. For more information, visit https://dialog.lk/dialog-pay